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Market your maintenance
program - Knowing how to market a maintenance
program is important to client relations
Professional Roofing,
July 2002
Ambika Puniani
ABSTRACT
If only the phrase, “If it ain’t
broke, don’t fix it,” could be erased
from consumers’ memories. But that’s
pretty much the way most homeowners and building
owners regard their roof systems, and convincing
them to partake in a roof system maintenance
program can be difficult. Although maintenance
programs traditionally are not sufficient revenue
generators, some roofing companies have found
that roof system maintenance programs —
if marketed properly — can help build
upon a loyal customer base.
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