Market your maintenance program - Knowing how to market a maintenance program is important to client relations

Ambika Puniani

If only the phrase, “If it ain’t broke, don’t fix it,” could be erased from consumers’ memories. But that’s pretty much the way most homeowners and building owners regard their roof systems, and convincing them to partake in a roof system maintenance program can be difficult. Although maintenance programs traditionally are not sufficient revenue generators, some roofing companies have found that roof system maintenance programs — if marketed properly — can help build upon a loyal customer base.

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